Food & Bev
The Neighborhood Cafe Refresh
A warm visual refresh for a local cafe ready to feel more editorial, welcoming, and craveable online.
The Feeling
A familiar morning ritual, elevated.
Challenge
The brand had loyal customers but their social presence did not reflect the warmth, texture, and charm of the in-person experience.
Creative Direction
We shaped a softer color story, content shoot direction, menu storytelling, and a repeatable Instagram rhythm centered on ritual, detail, and community.
Deliverables
- Aesthetic direction
- Monthly content shoot plan
- Instagram story themes
- Launch email concept